| INF2637 Online Advertizing and Public Relations | Course | INF | |
|---|---|---|---|
| Lecturer : |
Prof. Dr. rer. nat. Friedrich Holl eMail |
Term | 7 |
| Course Classification : | Informatics, Digital media | CH | 3 |
| Language : | German | Type | L E |
| Type of examination : | PL | Credits | 3 |
| Method of evaluation : | written examination 120 min | ||
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| Teaching aims : | |||
| Contents : | Using examples from practical situations, online advertising and PR concepts for the marketing of products of different companies in the middle of the ?New Media? are to be set in place. In this way we shall be making comparisons with classical advertising methods and the possibilities, limitations and deficits of these will be illustrated. | ||
| Literature : | |||