| INF2614 Marketing | Course | INF | |
|---|---|---|---|
| Lecturer : |
Dr. Bickel eMail |
Term | 4 |
| Course Classification : | Informatics, Digital media | CH | 3 |
| Language : | German | Type | L E |
| Type of examination : | PL | Credits | 3 |
| Method of evaluation : | written examination 120 min | ||
| Requirements : | |||
| Cross References : | |||
| Previous knowledge : | |||
| Aids and special features : | |||
| Teaching aims : | Introduction to marketing with special reference to marketing methods | ||
| Contents : | Marketing basics, Marketing mix, Internet as marketing and as a method of marketing. | ||
| Literature : | |||